Click image to download a PDF of the Commercial Rates for 2014-2017.

Game-changing commercial direction was the focus of the recent DGA 75th Anniversary Celebration 30 Seconds to Impact. The evening featured a discussion of the evolution of television commercials with a panel of leading commercial directors.

In directing some of the most acclaimed commercials in recent years, Lance Acord goes for a casual feel that's anything but easy to achieve.

Since 1984, commercials have been as much a part of the Super Bowl as the football game itself—and sometimes better. But few of the millions of viewers realize that behind all the great ads are directors doing their most creative work.

Directors who helped revolutionize the advertising industry in the '60s with iconic commercials look back at their times and what they created.

Thanks to CGI and new technology, anything is possible for commercial directors, who are making the most exciting 30-second films around.