Visual History Interview
Director Bryan Buckley reflects on his more than 25-year career in Commercial Directing, how he earned the title of “The King of the Superbowl”, his narrative work, and how he uses his position to give voice to the underdogs.
Directors talk about coaxing famous athletes out of their comfort zones by performing off the field
Superbowl Commercials
Since 1984, commercials have been as much a part of the Super Bowl as the football game itself—and sometimes better. But few of the millions of viewers realize that behind all the great ads are directors doing their most creative work.
Commercial directors have a tough job these days. They used to have a full 30 seconds to tell their stories, but that's changing.