Bloom Interview
This is a Visual History Recording

Visual History with Arthur Bloom

Interviewed by: Joshua White

Arthur Bloom began his career in the CBS mailroom in 1960 at the age of 18, then became a production assistant in the news division.  Three years later, when the CBS newsroom was understaffed during the Cuban Missile Crisis, Bloom received his first directing assignment. In the early 1960s, Bloom began a long professional relationship with producer Don Hewitt and became an associate director of CBS News. 

How Bloom's use of a split screen during the 1967 Oregon Primary created the impression of a debate between candidates Robert Kennedy and Stuart Symington, and how this led to his big break as director of 60 Minutes.

How he almost got fired for cutting away from Walter Mondale during his debate with Ronald Reagan and had to prove that he covered the event objectively.

Scrambling to change his innovative graphic for the CBS coverage on the eve of 1988 election when it was pointed out that the eagle in the logo was reminiscent of a Nazi symbol.