Joe Pytka

Iconic commercial director Joe Pytka discusses his long and varied career, directing advertising spots, music videos, documentaries and feature films for over 40 years.

Directors talk about coaxing famous athletes out of their comfort zones by performing off the field

Since 1984, commercials have been as much a part of the Super Bowl as the football game itself—and sometimes better. But few of the millions of viewers realize that behind all the great ads are directors doing their most creative work.

Thanks to CGI and new technology, anything is possible for commercial directors, who are making the most exciting 30-second films around.