Elma Garcia

Television commercials.
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Visual History
VH234 Hero
Visual History Interview
Director Elma Garcia discusses her experiences in commercial directing, sharing her production methodology and how her point of view distinguishes her work.
DGA Quarterly
DGA Quarterly Magazine Winter 2019 Elma Garcia
The commercial work of Elma Garcia is notable for its visceral impact and striking imagery.
Commercial directors have a tough job these days. They used to have a full 30 seconds to tell their stories, but that's changing.