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Meet the Nominees: Commercials

February 3, 2017

69th Annual DGA Awards

On February 2, DGA members enjoyed the 2017 edition of the Meet the Nominees: Commercials symposium in the Guild’s Los Angeles theater complex.

The evening opened with an introduction by DGA Fourth Vice-President Rosemary Rodriguez and included a screening of all the nominated commercials. Then nominees Lance Acord (Frankie’s Holiday, Apple and Movie Night, Kohl’s), Fredrik Bond (Dive, Apple, Everyday Hero, Philips and World of Play, LG), and AG Rojas (The Best Planet, S7 Airlines and The Snail, Samsung) joined moderator David Cornell for a discussion of their work.

The symposium was followed by a reception where the nominees mingled with DGA members and guests. Nominees Dante Ariola (Hold Your Breath, Sun Trust, Riding is the New Driving, Lyft and Tell Me When to Go, Beats) and Derek Cianfrance (Chase, Nike Golf; Doubts, Powerade; Expectations, Powerade; and Manifesto, Squarespace) were unable to attend the symposium.


Pictures & Video

photos by Shane Karns

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Introduction: DGA Fourth Vice President Rosemary Rodriguez welcomes the audience and introduces the nominees.
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HIGHLIGHT: Fredrik Bond describes the casting process behind finding just the right actor to appear in, "Everyday Hero."
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HIGHLIGHT: AG Rojas reflects on why he combined different formats and lenses on his DGA-nominated spot, "The Best Planet."
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HIGHLIGHT: Lance Acord speaks about his long, productive collaboration with 1st Assistant Director, Thomas Smith.
2016 DGA Outstanding Directorial Achievement in Commercials Award Nominees AG Rojas (The Best Planet, S7 Airlines and The Snail, Samsung), Lance Acord (Frankie’s Holiday, Apple and Movie Night, Kohl’s), Fredrik Bond (Dive, Apple, Everyday Hero, Philips and World of Play, LG), and Meet the Nominees: Commercials symposium moderator David Cornell.
DGA Fourth Vice-President Rosemary Rodriguez welcomes the audience.
Nominees Lance Acord, Fredrik Bond and AG Rojas join Meet the Nominees: Commercials symposium moderator David Cornell on stage to discuss their work.
Nominee Lance Acord reveals secrets from the making of his commercials for Apple and Kohl’s.
Nominee Fredrik Bond speaks about what went into making his spots for Apple, Philips and LG.
Nominee AG Rojas discusses his commercials for entities as different as S7 Airlines and Samsung.
Moderator David Cornell asks the panelists another question.
DGA members and guests hear about the making of the DGA Award-nominated commercials from 2016.
A Meet the Nominees: Commercials symposium attendee reads more about the nominees in the program.
Nominee Lance Acord is congratulated following the Meet the Nominees: Commercials symposium.
DGA members and guests enjoy the reception following the 2017 edition of the Meet the Nominees: Commercials symposium.
Nominee AG Rojas (center) chats with guests at the reception.
AICP President and CEO Matt Miller and DGA Associate National Executive Director Russ Hollander attend the reception following the Meet the Nominees: Commercials symposium.
Nominee Fredrik Bond (left) chats with a guest at the reception.
DGA Fourth Vice-President Rosemary Rodriguez, Eastern Executive Director Neil Dudich, Board Member Scott L. Rindenow and Assistant Secretary-Treasurer Scott Berger attend the reception.
DGA Assistant Executive Director Daniel Tenkman, Second Alternate Board Member Lee Blaine and Associate National Executive Director G. Bryan Unger enjoy the reception following the Meet the Nominees: Commercials symposium.
Meet the Nominees: Commercials symposium moderator David Cornell (right) poses for a photo with guests during the reception.
DGA Fourth Vice-President Rosemary Rodriguez, 2016 DGA Outstanding Directorial Achievement in Commercials Award Nominees AG Rojas (The Best Planet, S7 Airlines and The Snail, Samsung), Lance Acord (Frankie’s Holiday, Apple and Movie Night, Kohl’s), Fredrik Bond (Dive, Apple, Everyday Hero, Philips and World of Play, LG), Meet the Nominees: Commercials symposium moderator David Cornell and DGA Assistant Executive Director Daniel Tenkman.