“To help crews perform better; to help them to see themselves better than they are.” That was Bob Jeffords’ goal as a unit production manager. He knew how to inspire crews on such projects as Blazing Saddles, Spencer for Hire, and Murphy Brown. “The challenge is to be strong, but not rude; be kind, but not weak; be bold, but not a bully,” Jeffords advised. “I find the best crews are not necessarily the best individuals, but people who work well together.” Jeffords was also extremely practical in his desire to help fellow Guild and union employees, culminating in the famous Jeffords Rules, a handy collection of film production rules arranged by subject. Used by the DGA, SAG, IATSE and extras, Jeffords Rules continues to be updated in tribute to his memory. The pocket-sized rulebook helps crew members know the precise protocol for such things as expenses, overtime and safety. A graduate of the DGA-Producer Assistant Director Training Program, Jeffords was a past chairman of the AD/UPM/TC Council and served several terms on the National Board. He was awarded the Frank Capra Achievement Award in 1998.